Snap Inc. announced on Mar. 25 a series of new advertising solutions aimed at helping brands increase engagement and drive sales on Snapchat.
The company said that with nearly one billion monthly active users, Snapchat provides an environment where users find meaningful connections. According to Snap Inc., about three out of four users perceive their time spent on the platform as meaningful, which is the highest score among messaging platforms. The company also said that users who find meaning in social platforms are more open to seeing ads, more likely to engage with relevant ads, and more likely to take action based on those ads.
To help brands build awareness, Snap Inc. introduced Total Snap Takeovers, a feature that allows advertisers to appear as the first ad spot in each tab for wider reach and higher impressions. The company reported that nearly two trillion Snaps were created in 2025 and stated that US Snapchatters open the app over 30 times per day while most visit multiple tabs during a session.
Snap Inc. highlighted research showing campaigns using various ad formats—such as Sponsored Snaps, augmented reality (AR), and video—resulted in significantly higher unaided ad recall compared to single-format campaigns when frequency was held constant. “When brands activate across Snapchat’s ecosystem, awareness doesn’t just increase, it enables brands to build relationships with their customers as naturally and authentically as friends do with each other,” the company said.
For commerce-focused advertisers, Snap Inc. has been optimizing its direct response offerings by introducing features like Smart Campaign Solutions and updated shoppable ad formats. The company cited a benchmark report from Triple Whale stating that Snapchat delivered the highest return on ad spend across platforms in 2025.
A new Offers capability is currently being tested in beta; this will allow brands to integrate promotions directly into Snap Ads for easier transactions. Additionally, Snap Inc. is evolving its Dynamic Product Ads with formats such as Multi-Segment DPA and testing new options like Vertical Carousel Ads and Product-Level Video Ads.
