Snapchat introduces Infinite Retention and Group Streaks for enhanced chat personalization

Evan Spiegel, Chief Executive Officer at Snap Inc.
Evan Spiegel, Chief Executive Officer at Snap Inc.
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Snap Inc. has announced the introduction of two new features for Snapchat users: Infinite Retention and Group Streaks. The company stated that these additions are a response to user feedback requesting the ability to save chats indefinitely and build streaks with groups.

Infinite Retention allows users to enable permanent chat saving on a per-conversation basis. When this setting is changed, all participants in the conversation receive a notification.

Group Streaks let every Snap shared in a group contribute to a collective streak. The streak continues as long as most group members participate. Like individual streaks, group streaks are optional, private, and can be restored within one week if they end.

Snap Inc. said, “We’ve often heard from our community that Snapchatters want to save their chats forever and wish they could build streaks with their favorite groups. We’ve been testing ways to bring these features to our Snapchat community, and we’re now ready to roll them out broadly.”

The company added, “Infinite Retention can now be enabled for each individual conversation, and everyone receives a clear notification when the setting changes.”

On Group Streaks, Snap Inc. stated, “With Group Streaks, every Snap you share contributes to a collective Streak, making it simple to celebrate your group. Group Streaks will continue as long as most of the members participate, so it’s easy to keep it going. Like other Streaks, they are entirely optional, and private, and you can restore the Streak within a week of when it ended if you want to keep it going.”

Snap Inc. concluded its announcement by saying, “We hope you enjoy these new ways to customize your chats!”



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