Snapchat introduces Comic Bitmoji option for nostalgic avatar experience

Evan Spiegel, Chief Executive Officer at Snap Inc.
Evan Spiegel, Chief Executive Officer at Snap Inc.
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Bitmoji, a platform widely used for digital self-expression, is introducing a new feature called Comic Bitmoji. The announcement comes as Bitmoji continues to be integrated into various aspects of Snapchat and other communication platforms, with over 320 million users engaging daily.

In 2023, Bitmoji released a 3D avatar on Snapchat that offered more customization options, including diverse body types, hairstyles, makeup, and freckles. This update aimed to provide users with expanded ways to represent themselves online.

However, according to the company, there has been significant demand from users for the return of the original 2D comic-style avatars. “We also know that many in our community feel a deep affinity for their original Avatar, and are nostalgic for the 2D Comic style. In fact, thousands of Snapchatters even petitioned us to bring it back. We listened.”

Comic Bitmoji will soon be available to Snapchat+ subscribers. The feature allows users to enable a setting that transforms all Bitmoji avatars in their app into the classic 2D style while retaining the benefits of current technology. Subscribers can also send stickers reflecting this comic-inspired look. “Meet Comic Bitmoji: Over the coming days, Snapchat+ subscribers will be able to turn on Comic Bitmoji — a new style that brings back the charm of classic avatars, while keeping all the benefits of today’s 3D infrastructure. Think of it like a filter for your avatar: the same customization and expressions you love, reimagined to be reminiscent of that iconic comic-inspired look. This setting will allow subscribers to see all Bitmoji avatars in their app in 2D, and send Stickers to their friends that reflect their selected style.”

The company highlights how important digital identity is for its user base: “For Snapchatters, Bitmoji isn’t just an avatar. It’s your digital identity, the way you show up with friends, share your moods, and represent yourself online. With Comic Bitmoji, we’re giving you more choice in how you express yourself, whether that’s embracing the latest 3D styles or throwing it back to the look that started it all.”



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