Snapchat introduces AI-powered Imagine Lens for exclusive subscribers

Evan Spiegel
Evan Spiegel
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Every day, Snapchat users engage with Lenses to explore and express themselves, with more than 400 million people having interacted with Gen AI Lenses over 4 billion times.

Snap Inc. has launched the Imagine Lens, described as its first Open Prompt Image Generation Lens. This new feature allows users to create, edit, and recreate images by entering their own prompts. Users can then share these images with friends or post them on their Stories or outside of Snapchat.

The Imagine Lens is available exclusively to Lens+ and Snapchat+ Platinum subscribers. According to Snap Inc., this tool aims to give users more creative options through recent advances in artificial intelligence.

“Today we’re introducing the Imagine Lens, our first Open Prompt Image Generation Lens. With the Imagine Lens, Snapchatters can create, edit, and recreate Snaps simply by entering their own prompts, then seamlessly share them with friends, post to their Story, or outside of Snapchat.”

“Exclusive to Lens+ and Snapchat+ Platinum subscribers, the Imagine Lens unlocks even more creativity for our community with the latest in AI innovation.”

No additional information about how the feature works was provided at this time.



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