Snap Inc. has announced the launch of the App Power Pack, a set of new products and optimizations aimed at helping app marketers achieve their business goals on Snapchat. The suite is designed to integrate into both new and existing campaigns with minimal effort from advertisers.
The App Power Pack supports both SKAdNetwork (SKAN) and Non-SKAN campaigns. According to Snap Inc., products in the pack are generating at least a 25% increase in app installs.
One feature included is improved Target Cost-Per-Acquisition (tCPA) bidding, which allows brands and agencies to set target CPA and budgets while Snap’s system dynamically optimizes ad delivery.
Sponsored Snaps for app advertisers are now available through auctions. This format enables businesses to drive downloads directly from Chat, which is the most used area within Snapchat. In Q4 2024, Sponsored Snaps became Snap’s largest single-day reach product in the United States. As of Q2 2025, this format has led to an 18% rise in unique converters for app installs and purchases.
Other additions include App End Cards for enhanced engagement and Playables, currently in alpha testing for Non-SKAN campaigns, allowing users to try a mini version of a mobile game within Snapchat.
“The App Power Pack integrates seamlessly into both new and existing campaigns, so advertisers can begin experiencing the impact of our new solutions today, with virtually no action needed. From creative new ad formats to enhanced ad delivery, the App Power Pack supports both SKAdNetwork (SKAN) and Non-SKAN campaigns, and products in the App Power Pack are driving at least +25% lift in App Installs,” said Snap Inc.
“Snap’s Target Cost-Per-Acquisition (tCPA) bidding empowers brands and agencies to set a target CPA and budget, with our system dynamically optimizing delivery to serve the right ad to the right person at the right time,” according to Snap Inc.
“Sponsored Snaps are now available in the auction, enabling app businesses to drive downloads directly from Chat while also helping them unlock incremental reach. Sponsored Snaps is our first ad format to reach Snapchatters directly in the Chat inbox, the most frequently used surface in Snapchat2, and in Q4 2024, Sponsored Snaps was our largest single day reach product in the US3. As of Q2 2025, Sponsored Snaps are now driving an 18% lift in unique converters across app installs and app purchases4,” stated Snap Inc.
“Currently in alpha testing for Non-SKAN campaigns, Playables allow Snapchatters to test a mini version of a mobile game, giving marketers an opportunity to introduce Snapchatters to games in an interactive way,” according to Snap Inc.
