Mercury Insurance has announced a partnership with Liberty Mutual to provide coverage to thousands of California Safeco Insurance customers affected by changes in Liberty Mutual’s personal lines strategy.
According to the announcement, Liberty Mutual will advise its independent agents to transition impacted Safeco renters, condo, and select auto policies to Mercury Insurance. This move aims to maintain continuity for customers. Liberty Mutual Insurance, a Fortune 100 company with over 40,000 employees, offers property and casualty coverage worldwide and generates over $50 billion in annual revenue. Mercury will offer homeowners coverage in areas where other insurers have limited availability. The company has been selling insurance through independent agents for over 60 years.
A report by Policygenius indicates that homeowners in Los Angeles pay an average of $1,566 annually for insurance, which is about 13% above the California state average but roughly 11% below the national average. Meanwhile, MoneyGeek reports that the average annual cost for full coverage car insurance in Los Angeles is $2,350.
“Mercury and Safeco have long had a healthy, competitive relationship, sharing a common desire to protect California consumers,” said Gabriel Tirador, CEO of Mercury. “When Safeco approached us with the idea of transitioning their impacted customers into our portfolio, we saw an opportunity for Mercury to be there for California consumers and agents when they need us most. The result is a win for everyone — their customers and agents, Safeco and Mercury.”
Founded in 1961 and based in Brea, California, Mercury Insurance provides coverage for auto, home, condo, renters, business insurance, and mechanical protection across 11 states through 6,340 independent agents and 15 offices. The company emphasizes affordable rates paired with comprehensive coverage and local agent support. Additionally, Mercury operates a Special Investigations Unit to combat insurance fraud and offers guaranteed vehicle repairs through authorized auto shops.
