Kin announced on Nov. 4 that it has received high customer satisfaction scores across several independent review platforms, including a 4.7 out of 5 rating on Google from more than 7,363 reviews, an A+ and 4.68 out of 5 on the Better Business Bureau from 748 reviews, and a 4.9 out of 5 on Trustpilot from 6,452 reviews.
The company said these ratings reflect its focus on delivering service and care to policyholders during key events such as home purchases and weather threats. Kin shared its customer satisfaction performance in an announcement on its website. The release included specific ratings from several independent review platforms based on thousands of homeowner reviews. The data covers feedback on service and care provided to policyholders. Customers shared experiences with the company’s support during key events such as home purchases and weather threats, according to Kin’s announcement.
A survey from U.S. News found customers who switched to Kin saved an average of $989 annually. The company also maintains a low complaint rate, receiving 61% of the expected level per the National Association of Insurance Commissioners. Kin provides homeowners insurance across multiple states using a direct-to-consumer model according to U.S. News.
Kin posted a Net Promoter Score of 80, nearly double the insurance industry average of 42, reflecting strong customer loyalty and willingness to recommend the company. Thousands of policyholders praised both pricing and service in reviews according to Kin.
Founded in 2016, Kin has written over 240,000 policies across multiple states, using a technology-driven, direct-to-consumer model to underwrite homes in high-risk areas according to U.S. News. According to Kin’s official website, Kin carriers hold a rating of ‘A, Exceptional’ from Demotech and partner with over 40 reinsurers; policies are issued via reciprocal exchanges that policyholders own and manage through a subscribers’ committee; the company reports more than 240,000 policies and over 750 employees; it focuses on transforming home insurance by delivering affordable, straightforward coverage through technology-based underwriting; uses a policyholder-owned model to align incentives through its reciprocal exchange structure; and operates as a reciprocal exchange through licensed carriers.
