California is hosting Super Bowl LX at Levi’s Stadium in Santa Clara, continuing its role as a major center for international sporting events. The state anticipates that five large-scale sports events over the next three years will generate at least $18 billion in economic activity and create tens of thousands of jobs.
This year’s Super Bowl is expected to bring about $500 million in economic impact to the Bay Area, drawing approximately 90,000 visitors from outside the region and supporting around 5,000 jobs, according to a study by the Bay Area Host Committee. The event’s television audience could approach or surpass last year’s record of 127.7 million viewers.
Governor Gavin Newsom commented on California’s ongoing role as host: “California is proud to welcome the world for Super Bowl LX and a series of iconic sporting events in the years ahead. As millions of fans arrive from around the globe, our state once again shows how it’s done — creating a true statewide celebration, and delivering real economic impact. From creating jobs and driving tourism to strengthening local economies, these events showcase the very best of California while delivering lasting benefits for communities across the Golden State.”
Following Super Bowl LX, several other significant sports events are scheduled in California:
– Los Angeles will host NBA All-Star Weekend from February 13-15, 2026. The league’s mid-season event is projected to bring at least $250 million in economic benefit to the area.
– Sacramento will be home to the X Games League at Cal Expo from June 26–28, 2026. Organizers expect up to 35,000 attendees per day.
– Fourteen matches of the FIFA World Cup will take place in Los Angeles and Bay Area venues in 2026. Estimates indicate more than $1 billion in total regional economic benefit—$555 million for the Bay Area with roughly 260,000 out-of-town visitors and $594 million for Los Angeles with about 180,000 visitors.
– Inglewood’s SoFi Stadium will host Super Bowl LXI in 2027 with an anticipated $477 million impact on greater Los Angeles.
– The Olympic & Paralympic Games return to Los Angeles in 2028. Projections call for thousands of new local jobs created by these games and attendance nearing 15 million spectators; more than five billion people are expected to watch worldwide broadcasts.
LA28 has invested $160 million into youth sports programs across Los Angeles—a record amount for such initiatives within California.
The state’s broader tourism industry remains strong. Travel spending increased from $152.7 billion in 2023 to $157.3 billion last year—a growth rate of about three percent annually over ten years—producing $12.6 billion in state and local tax revenue for fiscal year 2024 and adding nearly 24,000 new jobs.
Gavin Newsom leads California as governor with a focus on efficient governance that serves all residents and promotes innovation across sectors like public safety and social equity (https://www.gov.ca.gov/about/). He was elected as California’s fortieth governor in 2018 (https://www.gov.ca.gov/about/) after previous roles including mayor of San Francisco (https://www.gov.ca.gov/about/). His administration supports initiatives that strengthen community unity throughout California (https://www.gov.ca.gov/about/).
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