Bank of America has received four awards at the 2025 Datos Impact Awards, recognizing its achievements in artificial intelligence and digital innovation within financial services. The awards highlight the company’s efforts to improve client experiences through technology and digital solutions.
Datos Insights, a research and advisory firm for banking, insurance, and securities industries, hosts the annual awards to spotlight transformative developments in financial services. Gilles Ubaghs, Strategic Advisor for Commercial Banking & Payments at Datos Insights, stated, “Bank of America has achieved what many have only projected: live, scaled deployments with demonstrated ROI across diverse client segments.” He also described the company’s AI suite as one that “positions Bank of America as a bellwether for the industry, setting market expectations for what AI-enabled banking services should deliver.”
The bank was recognized in several categories:
– Best Innovation in Artificial Intelligence: CashPro Data Intelligence provides corporate clients with tools such as CashPro Search, CashPro Forecasting, and CashPro Insights. These modules use analytics to help manage working capital more efficiently.
– Best Innovation in Client Communication: Merrill Digital Appointment Setting allows advisors and clients to schedule meetings more easily by reducing back-and-forth communications. On average, it saves 18 minutes per meeting.
– Best Innovation for Digital Marketing: Merrill SENSE is an internal search engine powered by large language models. It helps marketing teams match clients with relevant events by analyzing advisor activity notes.
– Best Innovation in Client Experience: Merrill Global Wealth Trading Services (GTS) offers an upgraded trading platform designed to provide reliability during volatile markets. The platform has operated over 1,000 days without interruption.
Wally Okby, Strategic Advisor for Wealth Management at Datos Insights said: “Bank of America’s wealth management innovations demonstrate measurable client and advisor impact: Merrill’s digital appointment setting saves advisors an average of 18 minutes per meeting, their AI-powered SENSE platform has identified $2.5 billion in custom lending opportunities, and their rebuilt Global Wealth Trading Services platform has maintained over 1,000 days of uninterrupted service through volatile market conditions.”
Bank of America invests about $13 billion annually on technology initiatives. For 2025 nearly $4 billion will be directed toward new technology projects aimed at improving client experience and operational efficiency.
Bank of America serves around 70 million consumer and small business clients across approximately 3,600 retail centers and operates about 15,000 ATMs nationwide. Its digital banking platform includes nearly 59 million verified users.
Merrill Lynch is part of Bank of America Corporation and manages approximately $3.9 trillion in client balances as of September 30, 2025.
For further information reporters may contact Carolyn Batt at Bank of America.
